Trust and safety

Synthetic people, handled seriously.

This product generates human beings who do not exist and puts words in their mouths. That deserves a clear position rather than a paragraph buried in terms of service.

Likeness

The cast is generated, not scraped.

Actors in the shared library are generated identities. They are not built from a specific real person, and they are not trained on a named individual's likeness. An actor built from a real person is a digital twin: made from their own photos, only with their recorded permission, and kept in the one workspace it was made for.

Shared cast actors are generated, not derived from a named individual
A digital twin needs the person's own photos and their recorded consent, and that consent can be withdrawn
A twin never leaves its workspace: it cannot be shared, copied or put on the showcase
Actors licensed exclusively to one customer are available at the enterprise tier
Nothing in a private workspace becomes public without an explicit admin action
Disclosure

AI generated, and we say so.

TikTok and Meta both require AI content disclosure. Meeting that requirement needs more than good intentions: it needs to be knowable which model produced which part of a given asset. The platform records that per asset, so a disclosure is a lookup rather than a guess.

Every asset records the provider and model that generated it
Video, voice and lip sync are each tracked separately
The footer of this site states plainly that the people shown are generated
Content safety

Layers, including the ones that are inconvenient.

Provider filters

Every generation passes through the safety classifiers of the underlying providers. Rejections surface with the real reason rather than a generic failure.

Wardrobe checks

Reference images are reviewed for visible clothing before they reach a video model, because an under dressed reference gets rejected and because it is the right default.

Separated buckets

Public showcase assets live in a physically separate bucket from customer generations. There is no path from private account content into the public one.

Where your judgement still matters

Automated content review catches the categories described above and is not a substitute for your own judgement about whether a specific ad is appropriate for a specific audience. If you find output that should not have been produced, tell us and we will look at it.

Questions about any of this?

Ask directly. A real answer is more useful than a policy page.